RESCUE REMEDY®, No.1 brand in its category has recently conducted consumer research to gain a greater understanding of the RESCUE® user. The recent research on users of RESCUE® found that 9 out of 10 feel there just aren’t enough hours in the day to do what they need to. The increasing pressures for women today to have it all – the high powered job, 2.4 children, the big house, the busy social life and the perfect partner has resulted in 68% of us feeling overwhelmed by our busy lives.
Further figures from the research revealed that three quarters (73%) are unable to unwind at the end of a busy day, whilst over half (55%) find that time pressures result in a day feeling just that little bit too hectic. Little wonder we need to restore the balance!
The fact of the matter is modern women need to feel empowered that they can succeed in having a career and a family, without feeling that the effort and the burden, can at times be too much to handle. 86% of RESCUE users found their ‘I can do this’ attitude when trying to keep all the balls in the air with RESCUE by their side.
Jane Lefever, UK Senior Brand Manager for RESCUE comments: “The recent research has helped us to further connect with our target consumers. Our aim is for all RESCUE consumers to stay on track whilst juggling the demands of busy life, enabling them to live life at its best-to thrive with RESCUE by their side. This positioning fits with our ‘I CAN DO THIS’ campaign, showing how you can keep on top of your day with Rescue. RESCUE’s outstanding and consistent performance within this category is supported by strategic marketing and PR campaigns which focus on creating awareness of the products to consumers.”
When your day seems a little too much to handle stop and take a moment with RESCUE REMEDY by your side. It is a combination of five Bach™ Original Flower Essences specially blended to provide support in times of emotional demand. The flower essences are Star of Bethlehem, Clematis, Impatiens, Rock Rose and Cherry Plum and it can be used anytime, anywhere and is suitable for all the family.