RESCUE® REMEDY, No.1 brand in its category[i] is excited to announce the launch of its new innovative advertising campaign. The campaign aims to recruit new consumers and deliver the message ‘be cool, calm and collected with RESCUE REMEDY or RESCUE® Pastilles by your side’.
The “Can Do This” campaign ensures that RESCUE REMEDY and RESCUE Pastilles are positioned at the heart of everyday life within the target audience of ABC1 busy women who are wishing to get the most from their day. The print and online advertising campaign is running in publications such as Grazia, Red Magazine, New and Marie Claire and will reach over five million people.
Jane Lefever, RESCUE UK & Ireland Brand Manager commented: “I’m really excited about our new campaign, encouraging the UK that they can make everyday hurdles into positive situations and “Can Do This” with RESCUE REMEDY or RESCUE Pastilles by their side. Our research discovered 97% of people would buy RESCUE REMEDY again[ii] while 99% of people would buy a RESCUE® product again[iii]. We have kept the campaign current and relevant to day-to-day life to encourage successful cut-through. The campaign will be aligned and supported in-store and with promotional activity across Boots, Holland & Barrett, major grocery stores and independents. Delivering a 360 degree campaign will give a greater impact to the consumer and increase sales over the campaign period.”
When your day seems a little too much to handle restore your balance with RESCUE REMEDY. Dr Bach developed this combination of five Bach™ Original Flower essences to provide support at times of emotional demand, these are Star of Bethlehem, Clematis, Impatiens, Rock Rose and Cherry Plum and it can be used anytime, anywhere and is suitable for all the family.
RESCUE Pastilles contain the same combination of five flower essences as in RESCUE® but in a soothing pastille. The handy click-shut tin is perfect for travelling or keep it on your desk for when things gets hectic! The soothing action of chewing a pastilles helps achieve a calmer, more relaxed you. They are alcohol and sugar-free.
RESCUE REMEDY RRP for spray (£9.20) and a dropper (£6.90 for 10ml and £9.20 for 20ml). RESCUE Pastilles are available in three flavours Elderflower & Orange, Blackcurrant and Cranberry (£5.90)
[i] IRi Infoscan Sedatives database 52 w/e 26th December 2013 – Value market share
[ii] Online survey, September 2013, 202 people
[iii] Online survey, February 2014, 338 people
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0208 780 1290