Republic Technologies (UK) Limited, the company which has pioneered the growth of the UK’s RYO accessories market in recent years, recently introduced OCB, continental Europe’s best-selling rolling papers brand, into the UK’s fast-growing e-liquids market.
The OCB range (10 ml; rrp £3.99) offers vaping enthusiasts a choice of six flavours, which currently account for 80% of the market, in four nicotine strengths.
John Catania, Managing Director of Republic Technologies (UK) Limited, said: “There are now approximately 3.5 million e-cigarette users in the UK, a number which has more than tripled in the last two years. They are now faced with an overwhelming amount of choice in a rapidly-emerging market that’s largely unregulated. Despite all the attention the market is receiving, this is leading to confusion and uncertainty.
“With OCB e-liquids, retailers can be reassured that they are offering a range that is produced to exacting standards, providing vapers with the reassurance, quality and choice they are looking for, at an affordable price point from a well known and trusted supplier of RYO accessories.”
OCB’s six flavour range includes Original, American Tobacco and Oriental Tobacco, complemented by Menthol. Two flavours, Coffee and Red Fruits, will also be available as nicotine-free options.
OCB e-liquids are manufactured in Republic Technologies own production facility in Perpignan, South of France.
The OCB e-liquids’ range is complemented by a range of accessories which includes starter kits, cartomisers, coils and chargers.
The OCB starter kit (RRP £14.99) includes a battery, clearomizer, coil, suction cup, plastic case and instruction manual.
John Catania added: “At a time when the market is flooded with brands with a lack of proven credentials, consumers are looking for vaping brands such as OCB – a global brand – to provide reassurance in terms of the source of production, quality of manufacture and safety of usage.”