DS Smith Speciality Packaging, Belper, has designed new, high quality retail ready packaging for the Seven Seas range of Liquid Pure Cod Liver Oil.

The different bottles had been previously packed in a variety of B-flute open fronted trays with shrink-wrap. All these have been replaced with a single material.

Using PackRight, DS Smith Packaging was able to specify another space saving material with an ideal print surface, Cartonflute, to optimise the packaging’s performance in the supply chain and its appearance in store. ImageRight enabled an exact match of the brand colours, so that primary and secondary packaging work in perfect harmony.

High quality flexo print has been applied on both the outside and inside liners to create greater impact on shelf. What’s more, these attractive packs incorporate clean perforations that add greatly to the visual presentation of the Seven Seas range.

Each pack has an Imagelase panel containing data such as product descriptors, pack weights and barcodes. This has resulted in reductions in packaging inventories, fewer changeovers on the packing line and the total elimination of consumables such as labels or ink-jetting.

It all goes to show how working with DS Smith Packaging enables customers to improve supply chain efficiency whilst driving out costs and carbon and boosting sales in store.

DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY

Tel: 0845 260 70 80



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