This December, the iconic REESE’S brand known for its unbeatable combination of milk chocolate and peanut butter, is kicking off the festive season with an exciting new campaign that’s set to make Christmas sweeter than ever. Introducing the all-new REESE’S DJ Santa Advent Calendar (RRP £6.50) – a delightful blend of delicious treats and the chance to win amazing prizes, including a grand prize of £5,000!
From 1 December to 24 December 2024, the REESE’S DJ Santa Advent Calendar will bring joy and excitement to peanut butter lovers across the UK. Behind each door of the advent calendar, consumers will discover a mini REESE’S Peanut Butter Cup – in both original and white varieties – and a QR code leading them to an interactive game with DJ Santa. The festive fun finishes on Christmas Eve with a full-size REESE’S White Peanut Butter Cup and a final chance to win big.
By scanning the QR code found inside, participants can engage in a claw grab game to reach DJ Santa’s head. If DJ Santa’s head is filled with peanut butter, the participant wins one of many exciting prizes, ranging from DJ Santa’s mixed songs to a bundle of REESE’S confectionery products. Best of all, the competition ensures that every participant will win at least once during the month, making this advent calendar a must-have this Christmas season.
Jackson Hitchon, General Manager for Europe and World Travel Retail shared his excitement about the campaign: “We’re excited to elevate our offering this Christmas with the REESE’S DJ Santa Advent Calendar. It’s not just about enjoying our signature combination of milk chocolate and peanut butter – it’s about creating memorable experiences. Reese’s saw its biggest increase in volume (+33.6%) and value (+35.9%) share change across top 10 Chocolate brands during the Christmas season in 2023[1]. By offering the chance to win fantastic prizes and engage in fun interactive games, we’re confident it will become a must-have for anyone looking to add extra joy to their Christmas experience and continue on last year’s success.”
This Christmas, the REESE’S brand is also introducing a selection of themed SKUs. The lineup includes REESE’S Peanut Butter Trees (RRP £3), REESE’S Peanut Butter Cups Selection Box (RRP £3.50), REESE’S Peanut Butter Cups Ultimate Selection Box (RRP £6.00), Peanut Butter Cups DJ Santa’s Disco Lights (RRP £1.15), REESE’S White DJ Santa’s Disco Lights (RRP £1.15) and REESE’S Peanut Butter Cups DJ Santa’s Disco Lights – Milk and White (RRP £1.15)
The range is perfect for shoppers looking to treat themselves or friends and family. These festive products make wonderful stocking fillers, an ideal addition to the Christmas chocolate spread, or a playful and delicious Secret Santa gift. With their bold orange packaging and a mix of milk and white varieties, REESE’S confectionery Christmas treats are anything but ordinary.
The REESE’S range can be found in Tesco, Sainsbury’s, ASDA and Morrisons.
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