Following record sales of the Warrior® range of high protein bars and flapjacks in ASDA stores, the leading grocery retailer will be adding the new flavour; Fudge Brownie Warrior CRUNCH®, to Asda stores from March 2023.
Warrior is stocked in over 500 ASDA stores nationwide, and the new listing follows on from the unprecedented success the Warrior CRUNCH range has had in ASDA stores in 2022. In addition to the Fudge Brownie Warrior CRUNCH® listing, ASDA will also be adding Chocolate, Strawberry and Vanilla Warrior Whey Protein to the Warrior offering in stores.
Renowned for their range of guilt-free, healthy snacking bars and flapjacks, the Fudge Brownie Warrior CRUNCH® bar is the latest addition to Warrior’s protein bar range, and has a sprinkle-laden milk chocolate coating, frosted nougat core and caramel centre. Containing just 2.3 grams of sugar and 20 grams of high-quality milk protein, this soft brownie-inspired bar is set to be a firm favourite amongst ASDA shoppers, looking for a healthy yet nutritious low sugar, high protein snack.
The launch of the Fudge Brownie Warrior CRUNCH® bar in ASDA follows Warrior’s record trading end to 2022 which saw sales increase by 227%. The latest listing in ASDA stores further strengthens their position as industry leaders in the sports nutrition category and will contribute to the company’s goal of building on ASDA sales success.
Kieran Fisher, Founder of Warrior and KBF Enterprises®, comments; “The Warrior range has proven to be popular with ASDA shoppers and we’re confident these new listings will be no exception. We’re looking forward to building on our strong sales success with this expanded range.
“We are committed to driving innovation in the sports nutrition category and this latest new product offering will provide health-conscious Asda shoppers with even more ways to incorporate protein into their diet in a healthy and affordable way.”
Heather Rodgers, Buying Manager for ASDA comments: “I am excited to see the expanded Warrior range launching in ASDA Stores. The brand is already very popular with our customers and the new flavours will no doubt convert even more to the benefits of protein bars and sports nutrition in general”.
Warrior® is owned by KBF Enterprises® and was created with a single purpose in mind – to improve the athletic performance and mental focus of those who consume them. Their aim is to help those from all walks of life with any challenge they may have, whether it be a hardcore training session, workplace meeting or student assignment.
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