Start-up snack brand, Real Handful, today announces the launch of two new naturally nutritious ranges; Craft Baked Nuts and Savoury Trail Mixes. The brand has secured a host of strong early listings including Ocado, Waitrose and Sainsbury’s. The full product portfolio is vegan friendly, high in fibre and a natural source of plant protein.

Craft Baked Nuts (Peanuts RRP: £1.00 – £1.99, Almonds RRP: £2.99)

A category first, this range features naturally seasoned Hi-Oleic Argentinian Peanuts and Californian Almonds, which are oven baked in batches to offer a distinctive clean taste and texture by removing oil as a cooking ingredient. Available in three flavour favourites; Sea Salted Peanuts (112g, 50g), Salt & Vinegar Peanuts (112g 50g) and Smoky BBQ Almonds (112g). The formats include 50g impulse packs and 112g resealable share pouches.

Savoury Trail Mixes (RRP: £2.50)

Inspired by the brand’s core range of award winning sweet Trail Mixes, the new launch of these unique Savoury Trail Mixes combines premium baked nuts and delicious crunchy salted corn. Available in three flavours, Super Sweet & Salty Trail Mix (112g), Salt & Vinegar Verve Trail Mix (112g) and Smokin’ BBQ Trail Mix (112g), all are a source of Protein & Fibre and perfect for on the go snacking and sharing.

Ocado has gone live with six product lines and Waitrose will follow on 17th March taking the full trail mix range across 120 stores. Sainsbury’s is confirmed to take the Sea Salted Peanuts and Salt & Vinegar Peanuts in the 50g format on clip strips into 220 stores later in March. The range will also be available to independents through Delicious Ideas Food Group.

Joe Taylor, founder of Real Handful commented “From our roots in Fruit & Nut ‘Trail Mix’ snacking we recognise the incredible benefits that are inherent in snacking on nuts, veggies and pulses and are excited to be challenging some of the savoury snacking norms by creating and packaging these new ranges differently. Consumers are looking for every opportunity to make better choices and so by baking our nuts rather than frying or roasting, by using Hi-Oleic peanuts that are significantly higher in heart healthy monounsaturated fats and by rolling out widely recyclable packaging we’re giving them the choice that they deserve whilst also delivering incredible flavour. We’re really grateful to have such fantastic early support from our retail partners and have big plans to fully support these new ranges in 2021 and beyond.”

First launched in 2016, Real Handful is run by husband and wife team Joe and Carly Taylor. It aims to shake up the healthy snacking category through its innovative flavour combinations, while offering products that are packed with naturally nutritious ingredients like fruits, nuts, seeds and grains.


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