This July, Cadbury is unveiling three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists. Introducing the all-new flavour variants: Gillian’s Cadbury Dairy Milk COCONUTTY, Shannon’s Cadbury Dairy Milk CRUNCHY HONEYCOMB, and Taylor’s Cadbury Dairy Milk OUT OF THE BLUEBERRY.
The three new limited-edition bars are being put to the public vote, going head to head to be crowned the nation’s favourite and the latest addition to the iconic Cadbury Dairy Milk range. Shoppers will be able to vote on the www.cadburyinventor.com website and through Cadbury UK’s Twitter and Cadbury UK’s Facebook until 6th September.
Last year Cadbury challenged the nation again to come up with new and exciting flavours for 2020’s Cadbury Inventor competition. With over 90,000 possible combinations of ingredients to choose from, 120,000 consumers submitted entries for the chance to create and name their very own limited-edition Cadbury Dairy Milk bar. The three lucky finalists have been on an epic journey to create their unique bars, travelling to the Cadbury Innovation Kitchen in Bournville, the home of Cadbury, where they worked with chocolate experts to experiment with their ingredients and make their creations a reality.
Gillian, 36-year-old Liverpool FC fan from Northern Ireland has created Cadbury Dairy Milk COCONUTTY after being inspired by her children’s love for fresh coconut and white chocolate. Gillian’s bar includes milk chocolate with coconut crumble, studded with smooth white crisp pearls.
Shannon, 19-year-old student from Nottingham, says she created her Cadbury Dairy Milk CRUNCHY HONEYCOMB after declaring her love for crunchy honeycomb and sweet caramel. Shannon’s bar combines milk chocolate, golden crunchy honeycomb pieces with tasty caramel flavoured fudge and chopped hazelnuts to add an extra crunch.
Taylor, 24-year-old mother of two from Leeds, says she created Cadbury Dairy Milk OUT OF THE BLUEBERRY after her son always had a love and obsession for blueberries. Taylor’s bar consists of milk chocolate with juicy blueberry flavoured nuggets with white crisp pearls.
Beatrice Berutti, Cadbury Tablets Brand Manager at Cadbury, says: “The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited for retailers to share these new delicious Cadbury Dairy Milk flavours with the nation! The new range is set to be a real driver of footfall and excitement in store for retailers across the nation, and we can’t wait to see which bar wins.”
The three limited edition bars will be available from July and the winner will be announced in September.