Ready brek, the smooth porridge oat cereal from Weetabix, has added a new caramel flavour exclusively in Asda. The new cereal was created following collaboration between Weetabix and the retailer to meet consumer demand for more variety, with caramel continuing to be a popular flavour. Ready brek recently brought back its iconic ‘glow’ imagery with the return of the ‘Central Heating for Everyone’ campaign. Ready brek has seen an 11% increase in year-on-year sales in the latest 12 weeks. Ready brek Caramel comes in x6 sachets and available as a promotion for £1.50.

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