RB continues to invest heavily in its Nurofen brand and for the first time is promoting Nurofen Adult alongside Nurofen for Children as a range of trusted winter remedies suitable for the whole family. It is also the first time Nurofen for Children has been on air since 2009. The new advertising copy, with the strapline: ‘Nurofen and your family. Better together’, will focus on the power of Nurofen to alleviate the aches and pains associated with cold and flu. The new ad broke at the end of 2012 (19th November) and will run throughout the winter.

The new campaign also sees Nurofen breaking new ground by advertising in the ‘cold and flu’ category. With Nurofen currently the No 1 selling analgesic brand in the UK (Value Share. Nielsen Data MAT 13.10.2012), and a trusted favourite amongst customers this new positioning and promotion presents a significant opportunity for retailers during the peak cold and flu period.

RB’s Nurofen brand is the fastest growing brand of analgesics globally and the leading analgesics brand in the UK (Value Share. Nielsen Data MAT 13.10.2012). Nurofen is available in a variety of formats including tablets, liquid capsules, caplets and oral suspension for children, offering a wide choice of pain relief to consumers.

Product Range:

• Nurofen Core Range (200mg Tablets, Caplets, Liquid Capsules and Meltlets Lemon)

• Nurofen Express Range (256mg Tablets and Caplets, 200mg Liquid Capsules)

• Nurofen Indication Specific Range (Migraine Pain, Tension Headache and Period Pain)

• Nurofen Topical Range (5% Gel, Back Pain Heat Patches)

• Nurofen Pharmacy Only Products (Express 400mg Liquid Capsules, 684mg Caplets, Back

• Pain 300mg Sustained Release Capsules, Cold & Flu, Max Strength Migraine Pain 684mg

• Caplets, Plus, Express Soluble 400mg Oral Powder)

• Nuromol (200mg/500mg ibuprofen and paracetamol)

• Nurofen for Children Range (Nurofen for Children 3 months to 9 years Strawberry or Orange, Nurofen for Children Strawberry Baby, Nurofen for Children Orange Baby, Nurofen for Children Strawberry 3 months to 12 years, Nurofen for Children Orange 3 months to 12 years, Nurofen for Children Orange Singles and Nurofen for Children Strawberry Singles which are sachets of 5ml)

RB

Tel: 01482 326151

www.cillitbang.co.uk   

www.nurofen.co.uk

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