Whitworths, whose purpose is to help everyone eat a little healthier every day, is shaking up breakfast and snacking with the launch of its two new flavoured dried fruit ranges. Whitworths Flavoured Fruit Tubs and Flavoured Fruit & Nut Mixes are infused with 100% natural flavours, to bring a burst of flavour to healthier snacking occasions and breakfasts alike.

The launch of these two NPDs is a move from Whitworths to further diversify its brand into the healthier snacking category. The flavour combinations of ranges perfectly compliment the dried fruits that they are paired with. From sultanas coupled with the spiciness of cinnamon and the sweetness of apple to nutritious prunes made more the tastier with a coating of maple syrup.

Whitworths’ Flavoured Fruit Tubs (RRP: £3.00 per 275g/300g tub) contain delicious, flavoured dried fruits infused with 100% natural flavours to create healthier snacks and tasty, flavoursome breakfasts. Each tub is resealable and recyclable and there are five different flavours to choose from:

  • Apple & Cinnamon Sultanas
  • Citrus Apricots
  • Caramel Sultanas
  • Maple Syrup Prunes
  • Summer Berry Raisins

Whitworths’ second exciting launch are its Flavoured Fruit & Nut Mixes (RRP: £2.00 per 150g pack); an exceptional combination of dried fruits and nuts that deliver mouth bursting flavour and texture in every handful. The three flavours that have been perfectly matched to each dried fruit and nut mix are:

  • Caramel Fruit & Nut Mix; Chopped dates, pecans & caramel sultanas
  • Cinnamon Apple Fruit & Nut Mix; Flame roasted hazelnut & cinnamon apple sultanas
  • Summer Berry Fruit & Nut Mix; Cherry cranberry, almond & summer berry raisin

Whitworths Brand & E-Commerce Controller, Baz Goode comments:

“The launch of Whitworths’ two new flavoured NPDs is a move to continue to drive consumption of dried fruits and nuts across more meal and snacking occasions as part of living our purpose; to help everyone eat a little healthier every day.

Not only are they perfect for healthier snacking throughout the day, both flavoured ranges are a great addition to boost your breakfast; add some punch to your porridge or oomph to your oats!

National surveys show that 92 per cent of children aged 11-18 years and 73 per cent of adults are not getting their five-a-day or meeting their recommended daily intake of fibre (30g). With just 30g of dried fruit counting towards one of your 5-a-day, Whitworths’ two new product launches are not only a tasty and convenient on-the-go snack or breakfast addition, but are nutrient rich powerhouses packed full of goodness.”

Both product ranges will be available in Tesco stores nationwide from w/c 20th September 2021.

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