GT – What’s the most exciting thing about your job?

Seeing a brand like Hippeas go from a concept to +£5m UK retail sales in less than 12 months…

Craig Hughes, General Manager, Hippeas

GT – Who’s inspired you most in your career?

I worked with a guy called Timothy Toll in a global sales role at Campbell’s. Tim taught me many things about leadership and customer management, but probably the biggest one was the importance of consumer insight in business.

GT – If you were an item in a supermarket, what would you be?

Oh, that’s easy a pack of Hippeas Cheese & Love.

GT – If you had to do it all over again, what would you do different?

I’d quit working in the big box multinational corporate space and start working in the start-up world a lot earlier in my career.

GT – What’s the most embarrassing thing that’s ever happened to you at work?

Falling off stage, whilst presenting was probably the worst.

GT – Who or what makes you laugh?

Richard Pryor was the funniest man alive hands down.

GT – Do you have any hidden talents?

I cook a mean Prawn Saganaki.

GT – Who would be your favourite party guest?

Eddie Izzard – very funny guy with a very clever mind.

GT – What is the greatest luxury in your life?

My wife, I am a very lucky man.

GT – What is your favourite guilty pleasure?

It must be Lindt sea salt and caramel dark chocolate. I’m addicted.

GT – Do you have any secret ambitions?

I would love to have been a professional tennis player but at 5ft 5, It was never going to happen!

GT – What’s your dream holiday destination?

Costa Rica – I have never been but it looks amazing.

GT – What are your three favourite movies of all time?

Life of Brian, Black Hole and Shawshank Redemption.

GT – What is your favourite book of all time?

Business – Jack Welch Winning. Personal – Marcus Brigstocke – God Collar.

GT – What’s your favourite pastime?

I love walking the dog at weekends through the woods it’s a real stress buster.

GT – If you won the Lottery, what would you do?

Give it all away. You get a life by what you give not what you get.

GT – What would be your advice to someone thinking about coming into this industry (apart from “don’t do it”)?

Work for a company and industry that you have a passion for.


Hippeas, is a brand new global start up business in the savoury snack space. We are a chickpea base that’s manufactured into a delicious crunchy puff, that delivers a high fibre and protein claim at less than 100 calories per bag. We are also organic, vegan, vegetarian and completely allergen free. For every pack of Hippeas we sell we donate to the charity farm Africa. Our goal is to create sustainable chickpea farming in Africa and help people grow their way out of poverty. We are currently listed in over 20k outlets across the UK and USA markets.

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