The UK’s No. 1 in meat free*1 is rolling out a delicious Vegetarian Chicken & Leek Family Pie, a first for the frozen meat free category.
Available from 26th March in Sainsbury’s, the Quorn Vegetarian Chicken & Leek Family Pie (RRP £4#, 680g) serves four portions and has been developed as an affordable family mealtime solution, at just £1 per portion.
“There’s an increased demand for meat free family focused options, and this was a gap in the market when it came to frozen meat free pies that feed the whole family. There are no other products like this in the frozen aisle, giving retailers the perfect opportunity to drive incremental sales amongst meat reducers,” says Gill Riley, Marketing Director at Quorn Foods UK.
The Vegetarian Chicken & Leek Family Pie can be oven cooked and is made with succulent vegetarian Quorn Pieces in a delicious creamy leek sauce. The filling is encased in perfect shortcrust pastry and topped with a light puff pastry lid.
The new launch comes as Quorn is seeing its highest level of frozen market share since 2020, at an impressive 37%*2, and achieving growth ahead of the market in both frozen and chilled meat free*3.
“We remain the beacon brand within meat free, which is vitally important as the nation navigates turbulent economic times. More meat free occasions are being enjoyed in the home and shoppers are looking for products that look, taste and feel like their traditional meat favourites, but still provide value for money.
“Our new Vegetarian Chicken & Leek Family Pie opens up the ideal family mealtime, for relaxed evenings in after everyone’s had a busy day, or cosy weekends spent all together at home. This new product is the perfect centrepiece for an indulgent and hearty meal, to get more families eating meat free together more often.
“We’re confident it will be a frequency driver for the category, generating appeal and excitement amongst existing shoppers by filling a gap in the frozen market,” adds Gill.
*1: IRI All Outlets Value Sales 52 w/e 28.01.23
*2: IRI All Outlets Value Sales 12 w/e 28.01.23
*3: IRI All Outlets Value Sales 12 w/e 28.01.23
#Retail pricing is at the sole discretion of the retailer.
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