The Quality Food & Drink Awards (QFDAs), operated by Metropolis International Group Ltd, has officially opened entries for 2026, unveiling a refreshed new look and a future-focused direction for the UK’s longest-running food awards programme.
Now in its 48th year, the Quality Food & Drink Awards continue to set the benchmark for excellence across retail and foodservice, recognising the products, brands, retailers and suppliers shaping how the UK eats and drinks. 2026 sees a reimagined identity alongside an expanded category focus and judging process built around quality, innovation and real-world retail performance.
For 2026, the awards have been refreshed and reimagined to reflect a modern, fast-moving marketplace. From everyday grocery staples to festive favourites, foodservice innovation, health-led products and now world-class drinks, this year’s categories have been designed to better represent the breadth and ambition of the UK food and drink industry.
The new look marks more than a visual refresh. It signals a renewed focus on the products and businesses responding to today’s consumer expectations, with 60% of customers agreeing that the new Q logo on a food product signifies product trust[i].
Key dates for the 2026 awards are:
- Entries close: Friday 29 May
- Finalists revealed: Wednesday 26 August
- Awards evening: Tuesday 10 November
Atma Hyett, Brand Director, Quality Food & Drink Awards comments: “Our refreshed look for 2026 is designed to inspire confidence, ambition and pride across the industry, reflecting the energy and innovation shaping food and drink today. For almost five decades, the Quality Food & Drink Awards have represented trust, credibility and a respected benchmark for product excellence, giving brands, retailers and producers a powerful platform to stand out in a competitive market.”
The 2026 Quality Food & Drink Awards provide a clear opportunity to gain trusted recognition, receive expert feedback and showcase product excellence to buyers, retailers and consumers across the UK.
For more information on categories and entry details, visit: https://uk.qualityfoodawards.com/qualityfoodawards2026new/en/page/2026-enter-awards
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