Quaker Oats is launching its latest campaign this January, inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away in their own cupboards, fridges and freezers!

Although Quaker is the second largest brand within the cereals category , 55% of those looking for breakfast simply don’t think about porridge . The campaign aims to convert those that don’t normally think of porridge as their go-to for breakfast as a viable option that is both versatile and tasty.

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