Purity Soft Drinks, the Wednesbury based business behind the JUICEBURST and Firefly soft drinks brands, has announced new listings in Sainsbury’s and Co-op stores across the country.
Firefly is now available in Co-op stores for the very first time, with its Kiwi, Lime & Mint 330ml and Peach & Green Tea products available across the chain’s Central England stores.
JUICEBURST has also significantly expanded its distribution across Co-op stores nationwide, with its Orange 500ml, Apple 500ml and Watermelon & Raspberry 500ml bottles now available in 262 stores.
Meanwhile, JUICEBURST has also increased its presence across Sainsbury’s main stores, Local stores and petrol station forecourt units nationwide. JUICEBURST’S Apple 500ml bottles are now available in 158 Sainsbury’s Local stores, 169 Sainsbury’s petrol station forecourt stores and 97 main Sainsbury’s stores across the UK.
Its Orange 500ml product is now available in 89 Sainsbury’s Locals, 159 Sainsbury’s petrol station forecourt stores and 13 main Sainsbury’s stores.
Sarah Baldwin, CEO at Purity Soft Drinks said: “It’s so exciting to see our soft drinks stocked in Sainsbury’s and Co-op at such widespread distribution, particularly after the level of investment we put into their marketing campaigns over the summer.
“We know that our customers love the great taste of our soft drinks, which is what’s providing the business with a strong boost and driving this growth. We can’t wait for you to see what else we have planned for both Firefly and JUICEBURST!”
Founded in 1892, Purity Soft Drinks has been operating from its site in Wednesbury, in the West Midlands, for 130 years. Having been sold by the initial owners, the Cox Family, the company is now private equity owned by Verdane, a Northern European based fund with a passion for sustainability. The resulting investment has led to Purity Soft Drinks’s biggest marketing campaigns across both brands starting in June 2022.
Its JUICEBURST brand offers a range of fruit juice drinks which count towards consumers’ recommended five daily portions of fruit and vegetables. Firefly’s range of drinks are crafted using a blend of still water, fruit juice and botanical extracts. Both contain no added sugar, artificial colours or flavours. They are also vegan friendly and HFSS compliant.
For more information about Purity Soft Drinks visit: https://www.puritysoftdrinks.co.uk/
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