cml-7l-lav-bag.jpgPrizes to be won:

  • £1,000 worth of Pura cat litter
  • £100 £100 voucher
  • Black & Decker Dustbuster
  • 10 Mikki grooming packs each worth £23

Ashapura, maker of the market leading PURA range of premium cat litter is launching a campaign to find the best cattery in the UK.

Regional winners will receive a prestigious award plaque to display at their premises and a £50 voucher, with the overall winner receiving a pallet of PURA cat litter worth around £1000 plus a £100 voucher for

Cat owners making the best nominations stand to win a Black & Decker Dustbuster® vacuum cleaner specifically created for pet hair worth £60 and a £5 voucher, with 10 runners’ up prizes of Mikki cat grooming packs each worth over £23.

Putting any pet into a cattery or kennel can be a traumatic event for the owner and animal alike, so Pura wants to recognise the efforts of those catteries who go the extra mile to ensure a cat’s stay is pleasant and comfortable.

Accommodation that is clean and attractive with meticulous attention to hygiene and disease control is a given. As are wholesome food, fresh drinking water and good quality litter. Pura will be looking beyond frills such as carpets that appeal more to owners than their cats.

“What cats really enjoy are clean, warm bedding in a pen equipped with climbing areas, hideaways, toys and a scratching post, with exposure to fresh air and an interesting view to avoid boredom,” said Vijay Chaudhari, PURA’s President of Marketing, adding, “A calm atmosphere and a well-ordered routine are vital – some catteries offer soothing music.”

Many owners travel long distances to board their cat at superior catteries and often booking their pet’s holiday up to a year in advance to secure a place at a preferred accommodation.

To enter cat owners should nominate their favourite cattery giving reasons for the choice by email to


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