From Burna Boy to Black Panther, African culture has gone global over the past few years. Beyond music and movies, demand for African food is also skyrocketing; a recent poll suggested that a fifth of Brits are interested in exploring West African cuisine.
Searches for West African recipes have significantly increased over the past 12 months, including “Nigerian foods” (+250%) and dishes such as “egusi” (+120%), “fufu” (+120%), and “jollof rice” (+70%), according to Google Trends data.
Jollof rice, a quintessential West African dish, is simmered in reduced tomatoes, onions, peppers and regional spices and can take up to two hours to prepare. However, our clever boffins at Tropical Sun Towers have come to the rescue with two new products to create jollof in a jiffy:
- Tropical Sun Jollof Rice – ready in 2 minutes (RRP £1.29)
- Tropical Sun Jollof Cooking Sauce – the perfect base to cook 500g of rice (RRP £1.99)
Given jollof’s popularity across West Africa, you might innocently wonder ‘which country makes the best jollof?’, but be warned… doing so could be opening Pandora’s Box! Jokingly referred to as ‘Jollof Wars’, the proud people of Nigeria, Ghana, Senegal and Cameroon all lay claim to the Jollof Crown and the #JollofWars hashtag has racked up a staggering 22.4million views on Tik Tok, with the likes of Ed Sheeran, Wiz Kid and even the United Nations wading into the debate.
Available at the UK’s largest World Foods wholesaler Wanis and all good cash and carry / wholesalers.
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