Gluten-free specialist Provena is adding a range of delicious cereals and three new baking offerings – including an easy to use Chocolate Chip Muffin Mix – to its UK line-up following the successful launch of its Great Taste Award-winning duo – Baking Flour with Oats, and Jumbo Oats – in 2015.
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New to the premium oatbased line-up are two new Gluten Free Instant Oat Meal offerings – one featuring Apricots and one featuring Raspberries – with boxes containing five single-serve 40g sachets (RSP £3.49) for a healthy, tasty and gluten-free start to the day, either at home or in the office by just adding hot water.
Also debuting on the breakfast fixture is Oat Muesli (RSP: £6.49, 600g box), while Provena is expanding its baking repertoire with a new Wholegrain Oat Flour that is ideal for making delicious sweet or savoury doughs and pancakes (RSP: £3.49, 400g bag), a new Oat Bread Mix (RSP: £3.99, 450g bag), and a Chocolate Chip Muffin Mix (RSP: £3.79, 300g bag) that is perfect for baking delicious muffins in minutes.
“One in three people in the UK is already buying into free-from products*, so this is the perfect time to introduce our great range to a much wider audience,” explains Pauliina Ohman, marketing manager for Provena. “Research also shows that 51% of people who regularly buy gluten-free food and drink do so to improve their overall health, 38% do so to feel better, 27% do so to lose weight, and only one in 20 chose gluten-free because they actually have coeliac disease**.
“We believe our range of the highest quality, gluten-free foods will prove a hit with free-from fans and we look forward to introducing UK shoppers to our full range.”
Provena products are available now from a number of retailers, including Waitrose, Amazon, Holland & Barrett, and good independent stores nationwide.
They are available to order through leading fine food distributor RH Amar – www.rhamar.com
* Mintel 2014 November
** Natural Marketing Institute
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