With “Keto Diet” being the second most popular diet searched for in the UK1, protein snacking meets a growing need among today’s consumers. Recent research showed that 29% of pork snackers are looking to reduce their carb intake and 27% want to increase their protein intake2.
But snackers still want great taste! This is why pork snacks are increasingly popular amongst consumers looking for high protein, low carb options. Pork snacks, such as Crispy Strips and Pork Crunch, really deliver on taste with a rich flavour – and a crunchy texture so often lacking in other meat snacks. They are also the perfect on-the-go high protein snacking choice – Crispy Strips are high in protein, high in fat and have very low carb content, making them a pork-tastic keto friendly snack! Perfect for that mid-afternoon slump, a pre or post gym workout, – or simply great with a drink of an evening!
Matt Smith, Marketing Director for Tayto Group, the family-owned British company who are the No.1 manufacturer of pork snacks with a 74% share3 explains, “Meat snacks have long been a go-to solution for consumers looking for a high protein snack, but Mr Porky Crispy Strips is rapidly gaining a loyal following. With 20.7g of protein and only 0.1g of carbs per 35g pack, Crispy Strips really is the protein-packed porky snack. And proudly sporting a Great Taste award, consumers can be confident that it also delivers on taste!”
Available in a range of formats including SRP and clip-strips (which are perfect for hanging near energy or soft drinks), Mr. Porky Crispy Strips provide a great opportunity to drive high profit, VAT-free incremental sales.
To support the growth of Mr. Porky Crispy Strips, Tayto are investing in a major 4-week digital campaign launching in February – reaching millions of sports-and-fitness enthusiasts.
Don’t miss out protein packed porky profits… pick them up today!
- Our Sporting Life | April 21
- Norstat | June 22
- IRI Market Advantage | IRI All Outlets GB | Pork Snacks | Value to 12 w/e 25-Jun-22
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