Prodigy, the natural confectionery brand, today announces the introduction of a brand new Salted Caramel Chocolate Egg. Launching as a retail exclusive with Holland & Barrett, the new product will be rolling out across over 800 Holland & Barrett stores from the end of February (RRP: £1.29 / 40g egg). It will also be available from the Prodigy website (£7.50 / 6 eggs).

The irresistibly indulgent Salted Caramel Chocolate Egg contains less than half the sugar of a typical filled egg and no refined sugar. As with the rest of the Prodigy product portfolio, the egg is high in fibre to support gut health, contains zero palm oil and is vegan. True to the brand’s ethos, the egg is also plastic negative as Prodigy removes 10 ocean bound plastic wrappers from the environment for every egg sold.

Prodigy recently gained its B-Corp accreditation and now joins a global community of businesses measuring their social & environmental impact and being a catalyst for change. In 2021 Prodigy became the UK’s first plastic negative chocolate range, as part of its ongoing commitment to making the future of chocolate not only healthier, but more sustainable.

Sameer, Founder says: “We’re really excited to be launching our first egg as part of our growing natural confectionery range, and are grateful to have the support of Holland & Barrett to do so. Our mission is to inspire the evolution of chocolate. We want to change the world of chocolate for the better – better for our health and better for the planet. As well as keeping our product range as natural as possible, plant-based and avoiding the nasties such as palm oil, we are particularly passionate to show that amazing tasting chocolate can also be significantly lower in sugar, bring prebiotic benefits through fibre and reduce the blight of long-term plastic pollution. We can’t wait to hear what customers think”.

Prodigy launched to market in 2019, heralding a natural revolution in snacking. The brand prides itself on reimagining favourite impulse chocolate bars to be all natural, better-for-you and more sustainable. The Prodigy plant-based range is made using all natural premium nutrient-rich ingredients. Each product contains less than half the sugar of typical chocolate, is high in fibre, vegan friendly and contains no palm oil or refined sugar.

Follow the journey @prodigysnacks

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