It is a real head-turner, and completely different from anything that has been seen before in the beverage packaging sector: combidome, the bottle made of cardboard from SIG Combibloc. And it is on the fast track to success. At the Packaging Innovations show in London last week, combidome, beat off stiff competition to win Lions’ Lair, the UK packaging industry’s answer the Dragon’s Den.
UK Managing Director Malcolm Allum pitched the combidome carton pack to a prestigious panel of judges made up of: Paul Day (Packaging Technologist at Neal’s Yard Remedies); Robert Opie (Founder and Curator of the Museum of Brands); Tom Keeling (Lead Designer at Manchester United Football Club); and Josh Brooks (Editor of Packaging News).
Just a week earlier at the FachPack exhibition in Nuremberg, the innovative carton pack was awarded the German Packaging Award (Deutscher Verpackungspreis) in the ‘Best Sales Packaging: Beverages’ category, which was this year handed out for the 50th time. The expert jury highlighted in particular the carton pack’s good pouring behaviour, and praised the optimised handling in terms of emptying out the product, compared to other beverage packaging solutions.
Malcolm Allum, Managing Director, SIG Combibloc Ltd, who was presented with the Lions’ Lair award for combidome at the Packaging Innovations Show in London, commented: “We’re thrilled that, after the Beverage Innovation Award and the German Packaging Award, combidome has now won Lions’ Lair. This demonstrates that our packaging innovation is a winner nationally and internationally. combidome is a genuinely innovative product that has huge potential to gain a real foothold in the beverage sector. That makes us very proud”.
combidome, the bottle made of cardboard from SIG Combibloc, combines the best features of a carton pack and the advantages of a bottle shape. With the centrally positioned closure and the carton pack’s special shape and stability, combidome handles like a bottle, but also offers all the proven and unrivalled benefits of a carton pack in terms of product protection and environmental advantages.