Primula, the brand renowned for being the only cheese you can squeeze, is introducing a new limited-edition festive flavour just in time for Christmas – Primula Pigs in Blankets.
Now available exclusively in 863 Iceland stores across the UK, and online, with an RRP of £1.85, this innovative new product combines the classic flavour of pigs in blankets, with Primula’s signature creamy cheese, creating a fun, quirky twist on a festive favourite.
Primula Pigs in Blankets has been launched as part of the brand’s ‘Don’t Ask Why, Just Try’ campaign, encouraging consumers to step outside their comfort zone and experiment with unique flavour combinations during the festive season.
Lisa Thornton, Head of Marketing at Kavli, Owners of Primula, added: “Pigs in blankets are a beloved Christmas tradition, and we’re excited to capture the essence of this this classic dish in such an unusual way.
“Primula Pigs in Blankets is perfect for consumer’s favourite festive dishes, whether topping roast potatoes or bringing a squeeze to your Boxing Day Yorkshire pudding wrap. Many consumers don’t realise that Primula is also high in protein and calcium, making it an appealing option for health-conscious shoppers during a time of year when it’s tricky to make healthy yet tasty food choices.”
The launch comes on the back of consumer research conducted this year, that revealed almost 15% of the public would be intrigued to try pigs in blankets with cheese.
As part of Kavli Trust, Primula donates all profits to good causes. Last year alone, Kavli Trust contributed over £3 million to UK charities and local beneficiaries.
To drive further engagement, Primula is launching a ‘Don’t Ask Why, Just Try Food Challenge’ across social media. Each week, influencers will encourage followers to experiment with unconventional festive foods using the new flavour, helping to drive campaign awareness online in the lead up to Christmas.
The product’s combination of indulgence and nutritional benefits offers retailers a unique opportunity to enhance their festive dairy selections.
For more information and to enquire about Primula’s wider range, please contact: Sales@kavli.co.uk.
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