Premier Foods, one of the UK’s largest food manufacturers and home to some of the nation’s best loved brands is celebrating the Queen’s 70-year reign with a selection of limited-edition products.
The home-baking and desserts portfolio is thrilled to launch a special edition line-up of products in celebration of the Platinum Jubilee. Mr Kipling home-baking range is launching celebratory packaging across mixes and icing: Mr Kipling Victoria Sponge Cake Mix, Mr Kipling Classic Scone Mix and Mr Kipling Vanilla Flavour Buttercream Style Icing.
Family favourite, Bird’s, has introduced a Jubilee-edition Strawberry Trifle Kit while Ambrosia has transformed the current look of its Devon custard can into a limited-edition Jubilee packaging to mark The Queen’s Platinum Jubilee.
Yilmaz Erceyes, Chief Marketing Officer at Premier Foods, comments: ‘‘As a leading manufacturer in the UK with iconic and much-loved brands, we wanted to not only celebrate the Queen’s Platinum Jubilee across our portfolio but help shoppers enjoy the festivities with a special line-up of products.”
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