In time for the Christmas season, Premier Foods is introducing four new limited-edition products across its flavour and seasoning brands, Bisto, Paxo and OXO. The festive line-up includes new Paxo Vegan Pork Sausage Meat Flavour Stuffing, Paxo Vegan Chicken & Bacon Flavour Stuffing, OXO Turkey Stock Pots, and Bisto Best gravy granules in Chicken & Cranberry flavour, as well as the return of festive favourites Bisto Pigs in Blankets Gravy granules, Bisto Best Turkey Flavour Gravy granules and Bisto Crispy Roast Potato Seasoning.
Christmas is a key season for retailers, providing them with ample opportunity to tap into the demand for ways in which shoppers can upgrade their traditional roast dinner with delicious seasonal flavours. Popular Christmas flavour profiles, such as sausage, turkey, chicken, and cranberry, remain top of shopping lists around the seasonal period. Premier Foods is expanding its household staple brands with a range of limited-edition flavours and seasonings that are hard to miss on shelf, so that retailers can make the most of these iconic festive favourites.
Paxo Vegan Sausage Meat Flavour Stuffing – Christmas meals often feature sausage meat, however, more and more consumers are now looking for meat-alternatives[1] that don’t compromise on taste. Paxo is helping retailers meet this demand with the launch of its new vegan sausage meat flavour stuffing that brings a new twist to the traditional.
Paxo Vegan Chicken & Bacon Flavour Stuffing – With some consumers looking for more affordable options this Christmas, some may consider meats such as chicken. As such, Paxo’s new Chicken & Bacon Flavour Stuffing is the perfect accompaniment for the table this year. In fact, in recent years, 92% of regular buyers are open to flavours outside of Sage & Onion[2], and the Paxo Vegan Chicken & Bacon Flavour Stuffing provides a flavour with a difference that’s vegan too.
Bisto Best Chicken & Cranberry Gravy – Cranberry sauce is synonymous with Christmas dinner and Bisto Best Chicken & Cranberry Gravy granules taps into this by bringing the seasonal flavour profile to a gravy.
Bisto Best Turkey Gravy and OXO Turkey Stock Pots – Turkey is and will always be a key flavour profile over the festive season. Premier Foods is re-launching Bisto Best Turkey Gravy granules and introducing OXO Turkey Stock Pots to deliver the depth of flavour and richness consumers desire at Christmas to elevate both their turkey dinners as well as leftovers.
Mark Alldred, marketing director for flavours and seasonings at Premier Foods said: “During the festive season, shoppers will be looking for great-tasting products that elevate their roast dinners and leftovers. Bisto, Paxo and OXO are brands consumers know and love and can trust to provide great flavour to their delicious festive spreads.
“Both the new limited-edition launches, as well as the return of festive favourites, ensure that consumers can choose the perfect accompaniment to their main meal with a selection of flavour profiles and vegan options. These products are a great way in which shoppers can elevate their traditional roast dinner, taking it to a new level.”
Premier Foods is also bringing back the popular Bisto Pigs in Blankets Gravy granules that, in 2022, was one of the category’s bestsellers in the four weeks leading up to Christmas. Bisto Crispy Roast Potato Seasoning in Rosemary & Garlic will also be returning to shelves this Christmas. The Bisto Crispy Roast Potato Seasoning is a product perfectly positioned to enhance flavour and help consumer create something special.
Products will be available from October onwards, appearing in major retailers including Asda, Tesco, Sainsbury’s, Morrisons, and convenience stores.
[1] Kantar, Usage Panel, Evening Meal, Occasions with and without any meat present, 52 w/e 16th April 2023 vs April 2019
[2] Paxo Turkey and Bacon AYR Test – Toluna Concept Test – October 2022
Comments are closed.