Premier Foods is expanding its desserts range across Ambrosia and Angel Delight brands. Ambrosia (the number one brand in ambient desserts[1]) is launching two new indulgent, rich and creamy Dessert Pot twin packs: Belgian Chocolate & Salted Caramel Sauce and Belgian Chocolate & Mint Fondant Sauce. Alongside this, Angel Delight is launching an exciting new Chocolate Mint flavour sachet – a perfectly light and fluffy treat with four portions per pack. Both products will be available in stores from January 2023.
Dan Jalalpour, brand director for desserts at Premier Foods said: “Total sweet food occasions remain higher than in 2019, with over 1.3 billion dessert snacks each year[2]. The expansion of our desserts range looks to help grow the ambient category by appealing to both new and current shoppers who are looking for different and on trend chocolate flavour options when snacking.
“We firmly believe that healthier sweet treats are a big opportunity for retailers, and the HFSS compliant Ambrosia Dessert Pots and Angel Delight Chocolate Mint will help meet consumer demand for healthier, convenient dessert snack options.”
Ambrosia Dessert Pots will be available in supermarkets from 23rd January – and Angel Delight Chocolate Mint will be stocked in Tesco from the same date. Ambient desserts such as Ambrosia and Angel Delight’s latest products offer great value versus other categories[3]. They also don’t require refrigeration, meaning they are fresher for longer and help to reduce waste.
[1] IRI Total Outlets Ambient Desserts Value Sales 52 w/e 8th October 2022
[2] Kantar Worldpanel Usage Total Desserts Occasions 52 w/e 26th December 2021
[3] Kantar Worldpanel 52we 20th March 2022 vs 2YA
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