This month, the UK’s number one Instant Hot Snack brand[1], is giving its popular Pot Pasta range a refresh, boasting a new and improved recipe with each pot now a source of protein. This will roll out across its core flavours including Spicy Arrabbiata, Bolognese, Tomatoey Mozzarella and Creamy Carbonara.

Tapping into the growing demand for Italian food, which is growing by 7% year-on-year[2], and the increasing popularity of pasta-based hot snacks, which is also growing year-on-year[3], the refreshed range provides fans with a selection of tasty Italian pasta flavours that can be made pronto.

Low in fat and ready to eat in just five minutes – the range is perfect for those who want to make a quick, easy and tasty meal choice. What’s more, the range also taps into the growing demand for snacks with protein – offering retailers the opportunity to stock up on this popular and convenient snack to increase sales.

The relaunch will also introduce Priced Marked Packs (PMP) to the Creamy Carbonara and Tomatoey Mozzarella variants, designed to make purchasing decisions easier for shoppers.

The updated range is available nationwide across grocery, convenience and independent stores now with a RRP £1.19*.

[1] Nielsen Retail Measurement Service for the Mini Meals – Pots segment for the 52-week period ending 28/12/2019

[2] Kantar Worldpanel Usage, Total Foods – Top Dishes,  52 w/e Aug 2018 vs Aug 2014

[3] Kantar sale stats, 52 w/e 17 May 2020

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