constellationCRP Print & Packaging, one of Europe’s leading independent decorative print and packaging groups, has created a visually striking in-store POS for the wine aisle of the UK’s leading retailer, Tesco. The factice display units made a grand statement on the wine aisle shelving, signalling to consumers the positioning of wines and were sited in Tesco and Tesco Extra stores over the festive period.

The large factice packs were litho printed on CRPs new 6 colour litho press with UV varnish to create a premium quality feel. CRP’s long standing working relationship, manufacturing and designing packaging and POS, with Constellation brands ensures brand consistency in store and strong visual impact.

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