Following great success in 2021, Imperial Tobacco has announced the launch of a new range of limited edition papers in Gold Leaf pouches for 2022.

Launching in July, the new collection of limited-edition papers will be available in Gold Leaf 30g and 50g pouches until the end of September, and priced at £14.60* and £24* respectively.

There will be a series of four distinctive designs themed around the concept of individuality, diversity and creative experiences which will be rotated throughout the launch period, offering a unique experience for Gold Leaf customers. The Gold Leaf trade outer will also feature an eye-catching new look including an on-pack flash promoting the limited edition papers to drive further awareness.

Benefitting from a high moisture Virginia blend and a distinctive sweet taste, Gold Leaf provides premium rolling tobacco features at an affordable price*. Furthermore, the range has been shown to outperform similar brands from other manufacturers in blind testing, highlighting its great appeal[i].

*Based on RRP as at June 2022. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

[i] ITUK commissioned blind tasting (October 2020) based on 183 participants

[ii] ITUK Report on Trade, February 2022

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