British premium desserts brand POPS, pioneers of the adult popsicles trend in the UK are set to relaunch in June 2021.

Following recent investment by Sadita (UK), a prominent family office, along with newly appointed General Manager Enda Lohan, the brand is looking forward to relaunching its innovative and fun adult range across multiple channels both at home and Internationally.

Made with real alcohol and natural ingredients, the low calorie, vegan friendly treats are also gluten and dairy free in unique frozen, refreshing, and fruity flavours, not to mention a few very familiar branded collaborations.

POPS taste of summer poptails are coming to Waitrose stores across the UK with two flavours, Pimm’s and Bellini, in store from 2nd June 2021, with an introductory offer of 25% off.

Lucille Kavanagh, Waitrose Ice Cream Buyer says “‘We are excited to introduce Pops to our customers. They’re fun, delicious and perfect for summer and we can’t wait to hear what people think of them.’

The PIMM’S popsicle is a world’s first including Pimm’s No.1, lemonade, real strawberries and wonky cucumbers. At 30 calories and 4.3% ABV, #PIMMSPOPS is a British summer favourite.

The BELLINI is created using real prosecco, a dash of peach schnapps, and blood oranges. At 56 calories and 3.8% ABV, it is a delightful ‘crowd freezer’.

Andrew AshbyPOPS MD comments “We are excited to be relaunching this iconic British product and thrilled to be partnering with Waitrose”. Ashby added “We are delighted to welcome Enda to the team to drive the significant growth plan for the POPS business”.

With ambitious plans for additional fun flavours, engaging formats, and innovative NPD, POPS are looking forward to offering customers and consumers some exciting and well-deserved treats.

And always remember, please POP responsibly

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