Pringles has today announced a year-long partnership with leading men’s health charity, Movember, to support with the innovative work it does to encourage men to talk about their mental health.
The alliance, kicking off this month (September), is the first time Pringles has supported a charitable cause in the UK. Commencing with an in-store activation in Tesco, the campaign is positioned around the message ‘Pop, Share, Chat’ and focuses on the way that every can of Pringles can help to start a conversation.
The launch activation, consisting of branded point of sale, aisle fins and six sheets, will be rolled out to over 800 Tesco stores UK-wide from 9th September and will be supported by a campaign across Pringles’ social media platforms.
With the Pringles brand ethos centring around socialising, sharing and coming together – whether virtually or physically – and Movember’s work to drive more open conversations around mental health, the brand and charity have partnered over the shared goal of getting people talking. The ‘Pop, Share, Chat’ creative encompasses the fun of the Pringles brand, whilst encouraging open and honest conversations on mental health.
Rebecca Worthington, Pringles UK Activation Brand Lead, said: ‘’Movember is an incredible cause and the work it does to support men all over the world is second to none. We’re very excited to work with them as Pringles’ first charity partner and are looking forward to doing our part in driving important conversations around people’s mental health.’’
Anne-Cecile Berthier, Country Director ? UK and Europe at Movember, said: “Movember is delighted to have partnered with Pringles for the first time. Pringles are working with Movember to encourage conversations and get people talking about their mental health. We are excited that Pringles and their moustachioed mascot are helping us to spread this important message.”