KP Snacks’ iconic bear-shaped snack, Pom-Bear, is back on TV this month.
With a new media investment, Pom-Bear has returned to TV for six weeks, driving brand awareness. First launched in September 2024, the engaging ad captures a playful moment between a father and daughter as they enjoy a pack of Pom-Bear, tapping into the brand’s fun, family-friendly identity and encouraging parents to enjoy lighthearted moments with their children.
Featuring the tagline, “Put a little Pom in your Day,” the creative is designed to boost awareness of the brand which was expanded last year with new Cheese and BBQ flavours. Following the advert’s first run last year, the brand saw strong growth, up +17% YOY[1].
Rachel Horrell, Senior Brand Manager at KP Snacks says, “At Pom-Bear, we believe in adding a little fun to every day with great-tasting snacks. We’re thrilled to see the brand returning to TV with an advert that reflects the joy of family snacking occasions, continuing to improve brand awareness. The advert has been really well received by consumers, creating a sense of warmth and happiness which has driven an uplift in sales.”
Pom-Bear is worth £35m and growing ahead of total bagged snacks[2].
[1] Nielson 12wks w/e 02/11/24
[2] Neilson MAT w/c 25/01/24
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