- VEEV ONE designed exclusively for adult smokers and nicotine users
- PMI’s latest innovation launches as Closed System market grows 35% since January 2024[1]
- Recycling Programme rewards consumers for returning used pods and devices
- VEEV ONE available in 12 flavours and currently distributed through select grocery channels and e-retailers
Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has expanded its smoke-free product portfolio in the UK with the launch of VEEV ONE.
As the latest innovation in PMI’s VEEV E-Vapor range, VEEV ONE features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings[2], ensuring a consistent taste experience. While not risk-free and containing nicotine, which is addictive, VEEV ONE emits on average 99% less harmful chemicals compared to cigarettes[3].
Since its launch less than a year ago, VEEV ONE has surpassed other vape brands, emerging as the number one closed-pod vape system in Italy[4] and Czechia[5].
Currently available in a range of 12 flavours spanning three distinct taste categories—Aromatic, Cooling & Crisp, and Warm—VEEV ONE offers adult smokers and nicotine users a diverse and multisensorial vaping experience.
John Rennie, Commercial Director at PML, said, “We’re excited to introduce VEEV ONE to the UK market at such a transformative time for the e-cigarette industry,” commented Rennie. “The closed systems market has grown 35% since January[6], with millions of adult smokers and nicotine users seeking new alternatives.
“As the UK market evolves, VEEV ONE stands out as a premium, responsible, and recyclable, e-cigarette, with proven success across Europe,” Rennie concluded.
Differentiating itself from traditional devices, VEEV ONE utilises a Compact Ceramic heating technology that delivers consistent taste and a low-level e-liquid detection system, designed to keep flavour alive by preventing burnt taste. With no refilling or cleaning required, a rechargeable battery, and up to 1000 puffs per 2ml pod[7], VEEV ONE offers legal age users a hassle-free, reliable, and long-lasting vaping experience.
VEEV ONE launches in the UK with a Recycling Programme, rewarding consumers for returning pods and devices for recycling and responsible disposal free of charge. Participants receive a £5 reward toward their next purchase from the IQOS online store[8].
In accordance with PMI’s strict marketing practices, VEEV ONE’s packaging, device, and flavours are designed for adult smokers, avoiding elements that may have particular appeal to unintended audiences. Finished in polished aluminium and featuring sophisticated product design, VEEV ONE embodies PMI’s commitment to offering adult smokers a better choice.
VEEV ONE joins PMI’s expanding portfolio of smoke-free products available in the UK, including the world’s leading tobacco heating device IQOS ILUMA[9] and the world’s number one nicotine pouch brand ZYN[10].
[1] Nielsen Value sales, May’24 vs Jan’24
[2] Food-grade flavourings are compliant with EU Regulation 1334/2008
[3] This does not necessarily equal a 99% reduction in risk. Average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
[4] PMI estimate of total In-Market Sales of closed pod e-liquids (in ml) in Italy as of January 2024
[5] PMI estimate of total In-Market Sales of closed pod e-liquids (in ml) in Czechia as of January 2024.
[6] Nielsen Value sales, May’24 vs Jan’24
[7] Based on a puff duration of 1 second. May vary depending on individual usage patterns.
[8] 1 return accepted per consumer per month to receive reward.? More details about the VEEV Recycling Programme are available here.
[9] PMI global estimate of total In-Market Sales of Heated Tobacco Units as of June 2023
[10] PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January to June 2023
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