Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its VEEV ONE flavour range with the launch of two new flavours, Sour Apple and Cherry.
VEEV ONE Cherry offers intense cherry aroma notes in a refreshing vaping experience whilst VEEV ONE Sour Apple offers a mix of sour green apple aromas in a refreshing vaping experience. The full VEEV ONE pod portfolio has now expanded to 14 flavours:
- VEEV ONE Cherry 1.8%
- VEEV ONE Sour Apple 1.8%
- VEEV ONE Blue Raspberry 1.8%
- VEEV ONE Pineapple Lemon 1.8%
- VEEV ONE Blueberry 1.8%
- VEEV ONE Blue Mint 1.8%
- VEEV ONE Classic Tobacco 1.8%
- VEEV ONE Watermelon 1.8%
- VEEV ONE Strawberry 1.8%
- VEEV ONE Grape 1.8%
- VEEV ONE Mango 1.8%
- VEEV ONE Blackcurrant 1.8%
- VEEV ONE Lemon Lime 1.8%
- VEEV ONE Passion Fruit Kiwi Guava 1.8%
VEEV ONE’s Sour Apple and Cherry will soon be available at select grocery multiples and is currently available on IQOS.com and select 3rd Party E-Commerce platforms.
As the latest innovation in PMI’s VEEV E-Vapour range, VEEV ONE features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings[1], ensuring a consistent taste experience. While not risk-free and containing nicotine, which is addictive, VEEV ONE emits on average 99% less harmful chemicals compared to cigarettes[2].
Differentiating itself from traditional devices, VEEV ONE utilises a Compact Ceramic heating technology that delivers consistent taste. It also has a low-level e-liquid detection system, designed to keep flavour alive by preventing burnt taste. With no refilling or cleaning required, a rechargeable battery, and up to 1000 puffs per 2ml pod[3], VEEV ONE offers legal age nicotine users a hassle-free, reliable, and long-lasting vaping experience.
In accordance with PMI’s strict marketing practices, VEEV ONE’s packaging, device, and flavours are designed for adult smokers, avoiding elements that may have particular appeal to unintended audiences. Finished in polished aluminium and featuring sophisticated product design, VEEV ONE embodies PMI’s commitment to offering adult smokers a better choice.
VEEV ONE is part PMI’s expanding portfolio of smoke-free products available in the UK, including the world’s leading tobacco heating device IQOS ILUMA[4] and the world’s number one nicotine pouch brand, ZYN[5].
[1] Food-grade flavourings are compliant with EU Regulation 1334/2008
[2] This does not necessarily equal a 99% reduction in risk. Average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
[3] Based on a puff duration of 1 second. May vary depending on individual usage patterns.
[4] Third Party Sales Data
[5] PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from December 2023 to December 2024
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