pladis welcomes Jacob’s Crinklys into festive Caddy family as it unveils 2024 savoury seasonal line up

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has unveiled its savoury seasonal range for 2024. Headlined by long-loved returning family favourites from heritage brands Jacob’s and Carr’s, the festive range also features a brand-new addition to the iconic Jacob’s Christmas Caddies line-up.

Following its hugely successful non-HFSS recipe revision last summer – which saw the oven-baked favourite slash fat content by 30%^[1] – Jacob’s Crinklys Cheese & Onion will be available in Christmas Caddy format, after becoming one of the top five non-HFSS launches of 2023^[2]. It joins the existing line-up of Jacob’s Treeselets, Jacob’s Mini Cheddars Original and Jacob’s Mini Twiglets, which soared into double digit growth during last year’s festive season (+13.9%)^[3].

The nation’s number one Savoury Biscuit brand^[4] will also be bringing back its ever-popular seasonal selection boxes, after favourites like Jacob’s Savours Selection (+148%)^[5] helped pladis increase its seasonal market share to 24% in 2023^[6] – clearly signalling a key sales opportunity for retailers stocking up on these signature assortments. After all, Christmas isn’t Christmas without a Jacob’s cracker.

Meanwhile, premium offerings from Carr’s – including the return of the popular Carr’s Seasonal Selection – once again provide retailers with an opportunity to drive higher value sales among shoppers looking to elevate their savoury biscuit selections.

“Jacob’s and Carr’s have been at the heart of holiday snacking spreads for generations. There’s barely a cheeseboard in sight during the festive season that doesn’t come complete with a Jacob’s Cream Cracker,” explains Asli Akman, Marketing Director – Savoury at pladis UK&I. “It’s household-name brands like ours that play such an integral role in moments of togetherness during the festive period which are helping the seasonal snacking sales opportunity to become more lucrative year-on-year.

“Last year, take-home sales hit the roof as spend-conscious shoppers chose to celebrate in the comfort of their own homes, versus going big on eating out. When doing so, they were of course opting for our festive favourites that have been part of family festivities for over a century, which led to 7.8M packs of Jacob’s and Carr’s crackers being sold last December alone^[7].

“The cost of living is still high, so we’re expecting to see the same patterns this year. That’s why we’ve focused on bringing back some of the best-selling classics we know will be sought out by shoppers, while also introducing popular products from our core portfolio to inject extra excitement into this year’s seasonal line-up.

“Bringing our very popular Jacob’s Crinklys Cheese & Onion to our growing Christmas Caddies range – sales of which are up by +13.9%^[8] – will take sales up another notch. Across the board we’re looking to tap into demand for larger format products ready-made for sharing, whether people are looking to enjoy a savoury snack during a movie night or cap off their festive lunch with a cracker-covered cheeseboard.”

The Jacob’s and Carr’s seasonal products are now available in most major UK grocery retailers, as well as convenience stores and wholesale depots.

pladis 2024 Savoury Biscuits Range

NEW for 2024

Jacob’s Christmas Caddies 

Feast on your share of seasonal snacking sales this festive season as the popular Jacob’s Christmas Caddies (200g-280g, RRP: £2.50) return for 2024, now with a brand-new addition.

Jacob’s Crinklys Cheese & Onion (non-HFSS) joins some of Jacob’s favourite Crisps and Bagged Snacks brands including Jacob’s Mini Cheddars Original, Jacob’s Treeselets, and Jacobs Mini Twiglets (non-HFSS), ensuring shoppers have plenty of choice when it comes to snacking options.

Already a big hit for the brand and shoppers alike – having reeled in an additional +£3.7M in sales (+43.3%)^[9] – the introduction of Jacob’s Crinklys Cheese & Onion to the Caddies line-up will help drive further appeal for Jacob’s core brands in this long-loved signature seasonal format.

Familiar Family Favourites

Jacob’s The Festive Selection

The ultimate selection of crackers to pair with all your favourite cheeses, Jacob’s The Festive Selection returns once again in its standout bright, bold, fully recyclable packaging.

Featuring seven classic varieties, the selection box comes in three sizes to suit all price points and is perfectly-placed for festive get togethers – whether shoppers are seeking classic Jacob’s Cream Crackers to pair with their favourite cheeses or generously-seasoned Jacob’s Salt & Cracked Black Pepper Bakes for dipping.

Jacob’s The Festive Selection is available in a 300g box (RRP: £4), 450g festive-themed box (RRP: £4.50), and 800g box (RRP: £7).

Jacob’s Savours Selection

Bringing extra flavour to festive snacking sales, Jacob’s Savours Selection Assortment will be hitting the shelves once more this festive season.

Following a stellar performance among shoppers in 2023, the Savours Assortment again features the limited-edition Paprika & Cheese Thins, which joins the original line-up of delicious oven-baked crackers: Cheese Thins; Sour Cream & Chive Thins, and Salt & Cracked Black Pepper Bakes.

Taking the brand beyond biscuits for cheese, Jacob’s Savours flavour-packed Selection (250g, RRP: £4) offers a range of textures and tastes which make it perfect for topping, dipping and snacking.

Carr’s Seasonal Selection

With almost 200 years of rich British baking history, Carr’s is the must-have brand to elevate any festive special occasion – from casual get-togethers to fancy dinner parties. What better way to impress than with Carr’s Seasonal Selection?

An authentic collection of the brand’s finest quality biscuits and crackers – including Carr’s Melts Cheese and Carr’s Table Water – Carr’s Seasonal Selection is the perfect assortment for shoppers looking to enjoy a first-class festive feast. There are nine different varieties in the Seasonal Selection and seven in the Selection, ensuring there is something to suit all tastes.

Premium Assortments were a key growth driver during last year’s festive season, and the huge sales gains in the month of December mean that Carr’s Selection (200g, RRP: £3.50) and Carr’s Selection Carton (400g, RRP: £4.50) will be retailers’ tickets to maximising value sales in the approach to Christmas Day.