pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is bringing the popular noughties biscuit brand, BN, back to UK supermarket shelves under its McVitie’s brand – after a four-year hiatus.
The return will help retailers bring a smile to the snacking category, and help drive sales growth amongst a wide range of family shoppers.
Available in two pack sizes, McVitie’s BN encompasses deliciously light, golden-baked biscuits, sandwiched together with tasty flavoured fillings. Firstly, the full-sized biscuits – which come in tower packs of 16 – are available in Chocolate and Vanilla variants and are ideal for sharing. Meanwhile, packs of McVitie’s Mini BN are available in Chocolate or Strawberry. Each box contains 5 grab-and-go packs of 5 mini biscuits, perfect for family days out.
“We know that BN biscuits have a place in many British shoppers’ hearts, thanks to their recognisable grin, great taste and a very memorable jingle,” says David Titman, Marketing Director – McVitie’s, at pladis UK&I.
“We’re thrilled to be bringing them back to supermarket shelves under our iconic McVitie’s brand – the nation’s biggest biscuit brand – to join our collection of biscuit tin favourites, from McVitie’s Chocolate Digestives to McVitie’s Hobnobs, and help retailers benefit from the sales opportunity BN presents.
“We see McVitie’s BN bringing moments of joyful fun to families and households up and down the country, whether during sharing moments in front of a film, or out and about on family adventures.”
As well as demonstrating a clear opportunity for families, McVitie’s BN will also attract calorie conscious shoppers, with Mini BN biscuits containing just 35 kcal per biscuit, and full-sized BNs coming in at 85kcal.
Titman continues: “Like so many of our McVitie’s favourites, the great thing about McVitie’s BN is that the products can be enjoyed as part of a balanced diet, offering consumers a tasty treat that doesn’t top the scale when it comes to calories. The brand also benefits from high levels of recognition in the UK – with 84% of people recalling the smiley face of BN and 42% recalling the jingle and TV ad – so there are many reasons to believe the product will perform well and drive sales across a number of occasions.”
The launch comes hot on the heels of McVitie’s announcing its headline sponsorship of Britain’s Got Talent this year. This will see the brand hit TV screens with some of its bestselling products, on top of the launch of an on-pack promotion. Throughout the sponsorship, packs of McVitie’s BN will include a ‘Proud Sponsors of…’ flash.
McVitie’s BN is launching in Asda stores nationwide this week, before rolling into supermarkets and convenience stores across the country from February. The tower packs contain 16 biscuits, while McVitie’s BN Minis will comprise 5 packs of 5 biscuits. All products have an RRP of £1. Packaging will be recyclable through pladis’ partnership with Terracycle (www.terracycle.co.uk).
 The Grocer: Britain’s Biggest Brands 2021
 BN Awareness Toluna Survey (November 2021)