pladis is helping retailers boost seasonal biscuits sales with the launch of the 2021 Christmas ranges from Britain’s biggest biscuit brand (Nielsen), McVitie’s, as well as Flipz.

After a successful launch in 2020 – with sales worth £1.2m (Nielsen) – pladis is revamping its McVitie’s Seasonal Milk Chocolate Digestives, with an added festive flavour which will drive consumer excitement.

Joining this year’s line-up is the new McVitie’s Mince Pie flavour Milk Chocolate Digestives. This classic festive flavour combination for the nation’s number one bestselling biscuit will help retailers drive interest in, and sales for, McVitie’s in the crucial Christmas period.

New twists on classic lines continue to prove hugely popular, so McVitie’s Christmas Pudding flavour Milk Chocolate Digestives and McVitie’s Gingerbread flavour Milk Chocolate Digestives will be making a return for Christmas 2021.

Available in bold, festive-themed packaging, McVitie’s Seasonal Milk Chocolate Digestives (243g, RSP: £1.59) are sure to achieve great standout on-shelf.

Perfect for those seeking variety this festive season, the McVitie’s Jaffa Cakes Jaffa Hamper combines bestselling Jaffa Cakes classics with seasonal family favourites. Including a pouch of McVitie’s Jaffa Cakes Nibbles, 3 x McVitie’s Jaffa Cakes Cake Bars, 3 x McVitie’s Jaffa Cakes Original 3-packs and 1 x McVitie’s Jaffa Cakes Orange & Cranberry 10-pack, this ready-to-gift festive hamper will help build momentum for the £66.4M brand (Nielsen).

Packaged in the instantly-recognisable, iconic Jaffa Cakes colours, McVitie’s Jaffa Cakes Jaffa Hamper is available at an RSP of £4 (405g).

Now worth £12.6m (Nielsen), Flipz has become one of the biggest snack brands to launch in the UK over the past five years – and is a must-stock in the lead-up to Christmas.

Perfect for seasonal celebrations with loved ones and tucking into during moments of togetherness, Flipz Gingerbread is available in a 150g sharing pack. Comprising the brand’s signature salty pretzel coated in a rich and warm gingerbread glaze, Flipz Gingerbread offers consumers the familiar ‘swavoury’ flavour combination they know and love, with a touch of seasonal spice.

A Flipz Big Game Dropz on-pack promotion will offer shoppers the chance to win a PlayStation 5 every day, along with additional prizes for runners-up.

Flipz Gingerbread (150g, RSP: £1.50) will be available festive-themed packaging to ensure standout on shelf.

“This year’s seasonal snacking sales will be bigger than ever, and is set to exceed last year’s £161 million incremental opportunity (Kantar),” says Jonathan Bull, Marketing Director – Chocolate, Cake, Seasonal at pladis UK&I. “2020 gave us a Christmas like no other, as seasonal celebrations were dampened by the pandemic, with only limited opportunities to reunite with wider circles of friends and family.

“Because of this, we’re anticipating Christmas 2021 to be BIG, as consumers make up for the time missed due to last year’s restrictions. That’s why it’s more important than ever that retailers ensure they get their seasonal biscuits fixture right.”

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