pladis has bolstered the successful UK launch of US brand Flipz with a limited-edition White Fudge variant. Flipz White Fudge, which offers delicious, crunchy and salty pretzels covered with a moreish creamy white fudge coating, launches in 100g pouches at £1.50 RSP. Flipz Milk and Dark has achieved sales of £4m in its first 5 months on sale. Flipz White Fudge delivers on the trend for innovative ‘swavoury’ snacks that combine sweet and salty treats and is available in Asda stores nationwide ahead of the festive season. The launch of Flipz White Fudge adds to the fun that Flipz brand brings to the snacking category, delivering on the trend for innovative ‘swavoury’ snacks that combine sweet and salty treats.

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