Quattro Formaggi and Fiorentina complete ‘Cook at Home’ line-up
The nation’s favourite pizzeria, PizzaExpress, which sells over 30 million pizzas in UK supermarkets every year, has announced the launch of two brand-new recipes as part of its ‘Cook at Home’ range: The Fiorentina and Quattro Formaggi.
Both served on a 9-inch Classic base and available at Waitrose & Partners from the 29th September, the all-new Quattro Formaggi and ever-popular restaurant staple, the Fiorentina, will complete the pizza makers’ line-up of six 9 inch and four 12 inch recipes within its Classic range.
- Quattro Formaggi – RRP £5.00
Only available in a retail format, this recipe tops a passata-covered base with mozzarella, mature cheddar, pecorino, and provolone cheese for a cheese feast.
- Fiorentina – RRP £5.00
Recreated for grocery from the renowned restaurant recipe, this pizza comes topped with garlic spinach, black olives, creamy mozzarella and passata.
Across its retail business, PizzaExpress works with retail partners including Waitrose & Partners, Tesco, Sainsbury’s, Asda & Ocado, and the introduction of these two products takes the Classic range to a total of 9 pizzas. In 2019, PizzaExpress also relaunched its Romana line, based on the larger, thinner base available in its restaurants.
Richard Mills, Head of Retail at PizzaExpress, commented:
“Since the launch of our retail business in 1998, we have gone from strength-to-strength, offering customers a selection of quality products across various categories that have proven to be incredibly popular. This is the first new launch for our Classic range for a few years and with an increase in customers recreating the restaurant experience at home, we’re confident that they will prove to be extremely popular with customers.”
For more information, visit pizzaexpress.com/cook-at-home.