World first cinnamon scroll almond butter to launch nationwide from next week

Pip & Nut today confirms the launch of an exciting new Limited Edition flavour, Cinnamon Scroll Almond Butter. Created in collaboration with Crosstown, the new nut butter is inspired by the brand’s best-selling breakfast classic, The Cinnamon Scroll doughnut. Available from 30th March it will be rolling out with Sainsbury’s (333 stores) and Ocado, as well as independents nationwide and the Pip & Nut website (www.pipandnut.com, RRP: £3.25 / 170g).

Bringing morning indulgence to the breakfast table, Pip & Nut has taken their award-winning Almond Butter and combined it with flavours of Zanzibari cinnamon and hand-picked Tongan vanilla. The result is a delicious doughnut-inspired nut butter that is vegan friendly and gluten free. As with the rest of the Pip & Nut product range, it’s made using specially selected nuts and, as always, is free from palm oil.

In turn, Crosstown has created an Almond Butter Cinnamon Scroll Doughnut, inspired by Pip & Nut’s almond butter. Packed with silky smooth almond butter custard and topped with an almond butter glaze and roasted almond nib crumble the doughnut is vegan friendly and available for nationwide delivery (£4.50).

Pip & Nut Founder Pippa Murray says “I love the Crosstown brand and ethos, so I’m thrilled that we’ve been able to create this limited edition almond butter and doughnut together. The notes of cinnamon and vanilla blend so well with our almond butter. Crosstown shares our values for sourcing the finest natural ingredients, and you can really taste the difference. I can’t wait to hear what our fans think of our first brand collaboration.”

Both brands are devoted to producing premium products, using high quality ingredients delivering real honest flavours. Renowned for crafting their award-winning doughnuts using the finest ingredients from around the world, Crosstown use hand-pollinated and hand-picked vanilla from Tonga, now featured in the nut butter collaboration with Pip & Nut.

Pip & Nut Limited Edition Cinnamon Scroll Almond Butter is available from 30th March in Sainsbury’s, Ocado and from pipandnut.com until the end of the year. RRP. £3.25 / 170g. The limited edition Almond Butter Cinnamon Scroll and Cinnamon Scroll Almond Butter will be available to order at: https://www.crosstown.co.uk/crosstown-x-pip-and-nut/. Individual doughnut flavours will be available in Crosstown stores and via select partners such as Wholefoods Market and Ocado Zoom.

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