The secret is out – Pidy has finally launched the second strand of its groundbreaking new canapé concept – FRUITY CUPS.

Fabulous Fruity Cups are one of three interlinked ranges by Pidy which have been developed for health-conscious customers with a taste for the gourmet things of life. Fashioned in the shape of a fine pastry fruit basket, this natural successor to Veggie Cups is a tantalising blend of low-fat dough and real fruit juices which are suitable as a one-bite dessert for stand up buffets, three on a plate with cream for a sit down pud’ or simply as a sweetmeat on a saucer to accompany a cup of coffee.

There are four varieties in the range – Strawberry, Banana, Fruits of the Forest (mix of blueberry, raspberry and blackberry) and Orange. Each brings 100% natural fruit taste and colour to the table – all are made using 30% fruit juice and contain no artificial colours or E numbers. All varieties can be frozen and will stay crispy after defrosting. ‘They can remain crisp up to 18 hours when stored in a cool place,’ advises GM of Pidy UK, Robert Whittle.

Each flavour is packaged in a cash & carry-style box with 96 portions per case. The mixed case also has 96 portions (24 of each flavour).

‘Fruity Cups are the second part of a three part launch which Pidy has planned for introduction over a one year period,’ says Robert Whittle ‘Part One – Veggie Cups – was unveiled at the Birmingham Food & Drink Expo in March this year. Fruity Cups will have their first official airing at the lunch! show in London in September and it’s a case of ‘watch this space for project number three’.

‘It’s good to see our plans bearing fruit.’


Pidy UK – Tel: 01604 705666


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