Phizz, the UK’s #1 hydration brand*, is looking to extend the hydration category beyond its traditional summer peak, with the expansion of its Daily Immune+ range. The new Strawberry variant, landing in retailers nationwide throughout August and September, builds on the success of Daily Immune+ Orange, connecting hydration with immune support.
With hydration being the fastest-growing category in welness**, Phizz sees an opportunity to extend its relevance into the colder months, when consumers are increasingly focused on proactive immune support solutions. Hydration plays an important role in maintaining the body’s natural protective barriers, including those in the nose and throat, which form part of the immune system’s first line of defence. Daily Immune+ was developed around that connection, combining Phizz’s 3x faster hydration and key electrolytes with a comprehensive immune-supporting multivitamin, including vitamins C & D, iron, zinc and selenium. The result is one simple daily habit to help you stay resilient.
Dr Paul Anastasiades, PhD Neuroscientist, Co-Founder and Head of Product Development at Phizz says: “Hydration plays a lesser-known but important role in supporting the body’s protective barriers, including those in the nose and throat, which form part of our first line of immune defence. Daily Immune+ was developed around that connection, combining effective hydration with immune-supporting nutrients including vitamin D and C, zinc and selenium. By midwinter, daylight hours in the UK can be around half what they are at the height of summer. As our bodies produce vitamin D through sunlight exposure, maintaining daily vitamin D** intake becomes particularly important through the colder months.”
The launch builds on the strong early performance of Daily Immune+ Orange, which Phizz launched in August last year and is now the #1 growth driver across immune support products** and the #1 hydration launch of the last 52 weeks**. With consumer appetite for a proposition that combines hydration and immunity clear, and Orange and Berry the two best-seling flavours in hydration***, Phizz believes the launch of Strawberry provides an opportunity to continue this momentum, building on proven consumer flavour preferences while bringing something completely new to the Phizz portfolio.
Dan Cray, Phizz Co-Founder says: “The hydration category has grown by 118% year-on-year, but it remains heavily summer-led, while growth in immunity has slowed to just 3.9%. We believe there’s a significant opportunity to bring that momentum and innovation into the colder months. Immune+ is already showing that combining hydration with proactive immune support can give consumers new reasons to prioritise hydration through winter, while driving incremental category growth”.
Daily Immune+ Strawberry (RRP: £9.50 / 20 effervescent Tablets, 40p per serving), wi l land into Tesco and Tesco Ireland on 24th August, Holand & Barrett on 1st September and Morrisons on 28th September. Boots is also confirmed to go live in mid October, with the NPD available to independents via wholesalers including CLF and Pharma Place.
More defence. Faster hydration. Phizz Daily Immune+ is a comprehensive Daily Formula. 20 tablets = 20 drinks. One tablet for everyday hydration and immune support. It’s hydration that tastes good too. Fruity, juicy, daily hydration that consumers can look forward to.
*source: Nielsen IQ Retail Measurement MNDD VMS and Dietary Health, Total Coverage Value Sales 12 WE 13.06.2026
**source: NHS VitaminD: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-d/
***source: Nielsen IQ Retail Measurement MNDD VMS and Dietary Health, Total Coverage ValueSales 52 WE 11.07.2026
Comments are closed.