Philadelphia is adding a new ‘better for you’ offering to shoppers with the launch of the first new flavour into its Philadelphia Lightest range. Philadelphia Lightest Herbs is available in stores now and will look to capitalise on the success of Philadelphia Lightest Plain, which has seen sales growth of 10% year-on-year. Philadelphia Lightest contains only 11% protein and 3% fat, making it ideal for consumers looking for healthier options within the category.

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