The number one brand in kids’ yogurt[1], Petits Filous, is bringing its No Added Sugar Pots and Mess Free Drinking Yogurt range to TV screens for the first time this month.
The ten second TV creative, airing now until 10th October, shows children playing both indoors and outdoors, while singing ‘No Added Sugar’ with the range featured as a snack that provides them with Calcium and Vitamin D to help their bones grow, along with their sense of imagination.
The £1million investment is set to reach 64.1% of UK parents with kids across TV and shopper activity throughout September and early October. The kids’ yogurt brand is also partnering with Netmums, the UK’s biggest parenting website.
To further meet the needs of the 58% of parents with kids aged four or under[2] actively looking for ways to reduce sugar, Petits Filous recently launched a No Added Sugar variant to its Mess Free Drinking Yogurt range. Mess Free Drinking Yogurt No Added Sugar comes in two fruity flavours – Raspberry & Apple and Banana & Apricot. The SKUs contain just 4.3g and 4.6g of naturally occurring sugar respectively, without compromising on taste. They’re also a source of Calcium and are fortified with Vitamin D.
Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills, said: “Loved by kids, our No Added Sugar range is the perfect anytime snack and demonstrates our commitment to reducing sugar in kids’ diets by delivering a great-tasting product with important health and nutritional benefits.
“The launch of Mess Free No Added Sugar drinking yogurt provides parents with a great on-the-go snack option, building on the huge success of the Mess Free format which is now worth £5.7m and growing +59.6% YOY. With our new TV advert and campaign, we’re confident we’ll see even more success for our No Added Sugar range!”
Petits Filous No Added Sugar range is available to purchase across the grocery channel.
Petits Filous No Added Sugar Fromage Frais (6x47g) RRP: £1.50*
Petits Filous Mess Free Drinking Yogurt No Added Sugar (4x100g) RRP: £2.00*
[1] Nielsen Scan Report to 31/07/21
[2] Source: IGD Shopper Vista June 2020 Where do shoppers stand with sugar in 2020?
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