The UK’s number one brand in kids’ yoghurt[2], Petits Filous, is extending its delicious plant-based range with a new Apricot flavour, available in Morrisons from 14th March and across other retailers later this year.
Made with an almond milk base and fortified with Calcium and Vitamin D*, Petits Filous Dairy Free Apricot is full of goodness and is vegan-friendly, making it the perfect yoghurt alternative for kids.
In the last two years, Dairy Free Yoghurt has grown by 14%[3], with Dairy Foods expected to double by 2025[4]. The well-loved and trusted brand[5] is tapping into this growth and driving sales by leveraging its iconic Apricot core-brand flavour to create a new and tasty dairy-free option.
Petits Filous is using key digital activity and shopper activations to support the launch and ensure the brand is kept front of mind as the go-to dairy free snack to help kids grow strong and healthy.
Lindsay Hill, Head of Marketing at Yoplait UK, said: “After a successful debut for our Petits Filous Dairy Free range with Raspberry last year, we’re now launching Petits Filous Dairy Free Apricot to keep up the fantastic momentum. Our new addition has the same delightful Apricot taste matching our core range – and is one we’re confident that kids will love!
“Currently, one fifth of the population have milk allergies or are lactose intolerant, and a quarter choose not to consume dairy through personal choice. Our Dairy Free range ensures every one of our customers gets to experience the goodness and delicious taste of a yoghurt snack.”
*Calcium & vitamin D are needed for normal growth and development of bones in children. A varied and balanced diet is important as part of a healthy lifestyle.
[2] Nielsen – Scan Track, total coverage including discounters, Kids Yoghurt category, we 29.01.2022
[3] vegansociety.com – data from Grand View Research, Inc.
[4] vegansociety.com – data from Grand View Research, Inc.
[5] IPSOS Brand Relevance Tracker 2021
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