Peter’s Yard is extending their range into the growing baked snacks category with the launch of three new baked crispbread bites to complement their original award-winning sourdough crispbread; Sea Salt, Five Seed and Cumin & Nigella Seed.


The story began when founders of Peters Yard Ian and Wendy set out to discover the best of Swedish baking and bring some of their favourite bread, cakes and biscuits back to the UK. When they discovered the most delicious crispbread (knäckebröd) they had ever eaten, it was simply too good to remain confined to one small bakery, so they decided to work with Peter and another friend John, to make this authentically Swedish, delicious crispbread available across the UK.

Wendy Wilson Bett, Co-Founder of Peter’s Yard said “We always listen to our consumers and we regularly hear that people like to snack on our crispbread, and snacks made with all-natural ingredients, baked snacks and snacks used for dipping are all growing at a phenomenal rate, so we are confident that our delicious crispbread bites will extend well into this category.”

“We wanted bags that were high in quality, resealable and allowed consumers to see the product. Our packaging team and designer worked closely with National Flexible to produce a result which really stands out well on shelf.”

Packaging supplier National Flexibles Sales and Marketing Director Mark Thompson said, “Peter’s Yard crispbread bites range is incredible, and the standup pouch looks great on shelf to grab your attention. The only problem is I don’t want to share them!”

Wendy, Ian and the team promise to keep visiting the best Swedish bakeries in order to bring you more delicious, distinctly different Swedish bakery favourites.

“We will always use authentic recipes and completely natural ingredients, inspired by the ones you would find in the home of any keen home-baker in Sweden. We look forward to sharing our favourites with you.”

For further details on either the product, the packaging or what National Flexible can do for you please contact James Walker South West Marketing Manager on 01274 685566 or on or take a look at our website

James Walker,

South West Marketing Manager

Tel: 01274 685566


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