TOTM wants to change the way we think about, care about and talk about periods. They have teamed up with a group of real ‘period pioneers’ to inspire a period powerful movement. These women are standing for change, to raise awareness and show that periods are not embarrassing, and to highlight important causes that affect people with periods. The social media campaign includes videos from each pioneer, sharing their story.

One of the women featured in the campaign is SaschanFearon- Josephs founder of The Womb Room. Saschan said: “We live in a society which continues to uphold the narrative that the bodies of those who menstruate are messy, dirty and unclean. It’s time that we changed that. It’s harmful that we live in a society that continuesto perpetuatethe idea that discussing periods or menstruation is shameful and embarrassing.”

The campaign plans to get people thinking differently about periods. It celebrates period empowerment. Giving a real representation of periods and menstrual health. The campaign photos are not edited including reproductive surgery scars and stretch marks.

“We want to change the way periods are represented. It’s time we got real about periods to improve issues that we all face all over the world. Being period powerful is about taking back the power. It’s about saying no to taboos, being informed and educated on menstrual health and wellness.” said Fee Bassett, Marketing Manager at TOTM.

When asked why she was supporting the Period Powerful Campaign, Emily Hoyle said: “Periods are powerful! Honestly, I am amazed at what my body can do each month, and it takes a lot of strength. It took adulthood to understand it is something to be proud of because of this strength and how it is very much a part of makes us who we are. To be shamed can have a negative impact on our relationships, career, self-esteem, etc. Talking about what we are going through because of our period takes us out of that forced stigma. When we begin to smash the silence through conversations we are thriving for better liveable worlds –for everyone!”

To support the period powerful movement, follow the hashtag #PeriodPowerfulor visit www.totm.com/campaign/periodpo werfulto discover the full campaign story. Look out for TOTM’s period powerful hub launching in this campaign featuring educational articles, tips and real awareness stories.

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