A new national campaign for Thatchers Gold launches today, Monday 26th April 2021.
From the home of fourth generation cider maker Thatchers, over 20 million people will see the Thatchers Gold campaign this summer via TV, video on demand and digital media, including Sky Advance and You Tube.
Thatchers Gold is making a huge impact with consumers for its refreshing taste and quality, supported by the heritage and provenance of family cider makers Thatchers. Thatchers Gold has shown outstanding value growth of +60% in the off-trade in the last 12 months* and has the highest rate of sale of any apple cider in the on-trade.
The highly visual and sport-targeted campaign features creative that encapsulates the generations of cider making expertise and unwavering strive for quality that is embodied in Thatchers Gold. This perfection is manifested in attention on the smallest of details, every drop of cider.
Martin Thatcher, fourth generation cider maker says, “This new campaign focuses on the perfection in every glass of Thatchers Gold from the energising bubbles through to the smoothness settling in the glass, and of course, its deliciously rich golden colour. We’ve been able to get close up and personal right down to the very last drop in this campaign bringing it into the homes of over 20 million people this summer.
“Once that last drop lands in the glass, we’re left in no doubt where the origin of this perfection lies – the apple!”
Thatchers Cider is the family-owned cider maker based in Sandford, Somerset. Its brands include Thatchers Gold, Thatchers Haze, the number one cloudy cider, and Thatchers Cloudy Lemon, launched in Spring 2020, with its best-selling 4x440ml can pack becoming the number one new product SKU of the year**
Thatchers Gold is crafted in Somerset from a blend of Thatchers favourite classic West Country apple varieties, including bittersweet Dabinett and Harry Masters Jersey, and the sharp, deep-red Porter’s Perfection.
See the ad here: https://youtu.be/a8z6LcPaI5Q
*Source: IRI value sales 52 w/e 27 Mar 21
** Source: IRI value sales 52 w/e to 27 Feb 2021.