Strings & Things, the most frequently purchased cheese snack brand in the UK, recently launched their new bigger, better value Cheeshapes pack to offer families an even better lunchtime and on-the-go snacking solution. Each Cheeshapes pack which now has four Snack Packs inside, rather than three, making them last longer for school lunches, trips to the park or as fun, handy snacks between meals.

Each delicious, cheesy, playful piece has been co-created by kids and shaped into surprising and fun shapes to spark creativity and snack time storytelling.  From unicorns, to rockets, sharks, and pineapples. Cheeshapes are inspired by families to make snack time both healthy and fun.

Sarah Davies, Marketing Manager at Strings & Things, says: “We’re always looking for ways to improve our products for our consumers.  We believe these bigger packs offer great value for parents looking for healthier options and variety for their kid’s lunchboxes, especially in the current economic climate. For families who haven’t tried Cheeshapes yet, we hope this better value encourages them to pick up a pack and give them a try.”

They expect customers to continue to enjoy the cheese snacking category throughout the summer looking for fun ways to enjoy our better value offerings –

  • Nostalgia – familiar favourites and creature comforts are continuing to guide consumer shopping habits. In a world of uncertainty, it’s comforting to find snacks that transport us to more simple moments
  • More snacking occasions – as we look to entertain again, we’re making more interesting snack boards and sharable bites for friends and family to enjoy
  • Snacking for your stomach – more consumers are considering what fuels their best digestion and gut health

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