• PepsiCo is marking its sponsorship of the UEFA Champions League with a huge football activation across its savoury snacks portfolio, with ambitions that it will be the biggest ever sponsorship campaign
  • Four limited-edition footy-pun Walkers crisps flavours will roll-out from 3rd May
  • A huge on-pack promotion will also join the line-up across Walkers MAX and Doritos, offering shoppers over half a million chances to win cash prizes*

PepsiCo is marking its ongoing sponsorship of the UEFA Champions League with a huge heavyweight marketing campaign, set to create smiles across the nation.

Rolling out from 3rd May, four limited edition Walkers crisps flavours will join the line-up, combining popular football-match foods with tongue-in-cheek footy pun names: Steak and Ale Pie-nalty, Hot Shot Hot Dog, Chicken Tackle Masala and Sour Cream and Sweet Chilli Kicker. At the same time, an exciting on-pack promotion will also roll-out across Walkers MAX and Doritos, offering shoppers over half a million chances to win cash prizes*.

Josephine Taylor, senior brand manager at Pepsico, comments: “Football is one of the most popular sports in the UK, playing a massive role in British culture. With footy fans nationwide deprived of their summer of sport last year, and two British teams in the semi-finals of this year’s UEFA Champions League, everything is still to play for ahead of the final in Istanbul on 29th May, the perfect time to launch our biggest ever sponsorship campaign.

“As restrictions ease, consumers will be looking to elevate moments of connection, banter, and laughter with friends and family. We know people won’t be able to experience the footy the same way this year, so we’re bringing flavour experiences that only Walkers can do, by taking some of the nation’s favourite match foods and combining them with our Walkers punny banter – delivering a range of irresistibly tasty crisps that will raise a smile!

“At the same time, our on-pack promotion across Walkers MAX and Doritos will offer the chance to win instant cash prizes*. Promotional packs will feature a QR code that will direct consumers straight to a Facebook Messenger chatbot[1], where iconic footballer Paul Pogba will be challenging fans to get ready with Doritos, Walkers and Pepsi MAX® for a much more animated and interactive entry experience – think lots of GIFs and a lot of banter!”

[1] Entry to the promotion is also available through the website: www.getmatchready.co.uk (in addition to Facebook Messenger).

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